Concepting • Creative Direction • Video Editing
A full reset and relaunch for Tommy John’s Bra program. These highly functional bras are pitched collectively as ‘Your New Support System’—each with a unique wearing occasion. On-figure images are lightly styled to show these bras are made for ‘Tackling The Real World.’ Additionally, I engaged an agency to create 3D product-tour videos that were leveraged across site, crm, and paid social.
Spring 2025
Additional concepting and copy by Will Morley.
